UPDATED LOOK & MARKETING SUITE FOR MUSIC NONPROFIT

The Academy of Early Music, based in Ann Arbor, MI, was seeking a new look for their brand presentation and online platform. In order to maintain continuity with their current membership, and simultaneously attract a broader audience, I developed an updated set of materials for the Academy that gives a fresh, modern look to their existing branding. The brand overhaul packaged included print marketing materials such as posters, flyers, postcards, print ads, season brochure and sponsor/advertising guide, as well as digital pieces including social media graphics, an e-mail template update, and a brand new website in the WordPress platform. These new materials give the Academy of Early Music a modern and accessible platform to communicate with their target audience of early music appreciators.

• Deliverables: Business Cards, Poster, Postcards, Brochure, E-mail, Website
• Link: www.academyofearlymusic.org