UPDATING & UPGRADING THE BRAND LOOK FOR A HISTORIC HOME RENOVATION BUSINESS

Brace Builders maintains a well-established home renovation and building business in Charleston, South Carolina. After several years in business, they were seeking to upgrade their branding with a fresh, modern look that would clearly represent their approach and also stand the test of time. The new custom logo design was inspired by the ornate design featured on a doorknob from one of the owner’s past home projects. The beautiful architectural mark visually encapsulates the motto of Brace Builders: Honesty. Integrity. Craftsmanship. The finished logo is paired with a unique font reminiscent of vintage style and features a modern palette of midnight blue and vintage gold that is both corporate and homelike.  The new website design features beautiful home photography, showcasing the work of Brace Builders, with user-friendly navigation to engage visitors and encourage contacting the company for next steps.

• Deliverables: Logo Design, Business Cards, Yard Sign, Postcards, Brochure, E-mail, Website
• Link: www.chrisbracebuilders.com