BRAND UPDATES FOR CULTURAL TRAINING GROUP
IRG came to me with a strong suite of services and an existing brand that wasn’t quite hitting the mark for the company vision. We analyzed the pieces of the existing business look and feel that were working–like the graphic symbol and the color palette–and I created a fresh logo presentation and corresponding brand elements. The new design was applied to a brand new website design, developed in WordPress, utilizing targeted stock photography and graphic elements to represent the cross-cultural business services and global approach.
Deliverables: Logo Refresh, Website, Business Cards, Custom Graphics
Client: Intercultural Relations Group