BRAND & WEB DESIGN FOR BOUTIQUE LEGAL AGENCY
Loop Legal Search is a startup legal recruiting firm based on downtown Chicago. The owners were seeking a modern and professional logo, and to establish a web presence that would bring in leads and build credibility online. The name of this boutique firm plays on the accessibility of Chicago’s public transit system called the ‘L’ train which travels a “loop” through the city’s busy downtown districts. We settled on a logo that integrates a loop icon as a visual nod to this identity, also symbolizing the firm’s mission to assist legal professionals in improving and pursuing their ideal career paths. The brand is simple and accessible, utilizing modern blues and city focused photography with progressive, forward-moving angles.
Deliverables: Logo, Brand Design, Website, Business Cards
Client: Loop Legal Search